What is Google Ads?
Google Ads (formerly Google AdWords) is Google’s online advertising platform that allows businesses, brands, and individuals to promote their products or services across Google’s network. Ads can appear on
How it Works?
Keyword Targeting – Businesses bid on specific keywords that people search for.
Ad Auction – When someone searches, Google runs an instant auction to decide which ads appear and in what order.
Pay-Per-Click (PPC) – Advertisers only pay when someone clicks on their ad.
Ad Rank – Determined by bid amount, ad quality, and relevance.
