What is SEO?
SEO, or Search Engine Optimization, is the process of improving a website so that it ranks higher on search engines like Google, Bing, or Yahoo. The goal of SEO is to increase organic (unpaid) traffic to a website by making it more visible and relevant to people searching for related keywords.
Key Elements of SEO
On-Page SEO
Optimizing website content, titles, headings, and meta descriptions.
Using the right keywords naturally within the content.
Ensuring proper URL structure and internal linking.
Off-Page SEO
Building backlinks from trusted websites.
Social media engagement and brand mentions.
Influencer and guest blogging strategies.
Technical SEO
Improving website speed and mobile-friendliness.
Fixing crawl errors and creating XML sitemaps.
Using HTTPS for secure browsing.
Content SEO
Creating high-quality, original, and valuable content.
Using blogs, videos, infographics, and FAQs to engage users.
Updating content regularly to stay relevant.